Reducing Cognitive Load and Optimizing Marketing Campaigns

System 1 — Reducing Compute while Driving on an Indian Road

Driver B has to look at both left and right sides of the road. Driver A only checks left side.

System 2 — Index Investing on 2% Down Days

Nifty 50 Prices show an upward slope when looked from a longer term lens

But how does System Driven Thinking show up when optimizing a Performance Marketing campaign?

Performance Marketing Optimization requires you to take a series of steps and build edges at each step.
Using Rules to reduce cognitive load associated with Optimizing Performance Marketing Campaigns

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Technology and Social Media Enthusiast. Helping build next wave of product commerce through non-intrusive ad technology @tyrootech.

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Vaibhav Pandey

Vaibhav Pandey

Technology and Social Media Enthusiast. Helping build next wave of product commerce through non-intrusive ad technology @tyrootech.

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